Brian Jacobs

Opinion
25 November 2022 In the first of a four part series, Brian Jacobs, co-founder of Crater Lake & Co, explores the implications around the evolution of marketing, and how marketing leaders can best manage the many challenges facing them today.
Opinion
30 June 2017 What set the two main UK parties apart in June’s general election? Brian Jacobs explores the triumphs and mistakes of the two campaigns, during an election very different from what had come before.